VP Media Executive, Wellness Advocate & Speaker

Turning culture into experience.

Producing the unforgettable.

Turning culture
into experience.

Producing the unforgettable.

Turning culture into experience.

Producing the unforgettable.

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WHO IS SHE?

With over 20 years of experience leading groundbreaking productions across live events, broadcast, and digital media, Amber Mike is known for bringing bold creative ideas to life through precise, high-level execution. She leads with resilience, vision, andbpurpose—qualities shaped not only by her professional journey but by her personal strength as a cancer survivor. Amber has overseen complex, high-stakes productions and a range of specials and branded experiential events for Fortune 500 companies. She thrives at the intersection of story and spectacle, strategy and emotion—where unforgettable fan experiences are made.

WHO IS SHE?

With over 20 years of experience leading groundbreaking productions across live events, broadcast, and digital media, Amber Mike is known for bringing bold creative ideas to life through precise, high-level execution. She leads with resilience, vision, and purpose—qualities shaped not only by her professional journey but by her personal strength as a cancer survivor. Amber has overseen complex, high-stakes productions and a range of specials and branded experiential events for Fortune 500 companies. She thrives at the intersection of story and spectacle, strategy and emotion—where unforgettable fan experiences are made.

PROFESSIONAL EXPERIENCE

As VP of Digital Video Production at BET, Amber Mike led YouTube strategy and content development, fueling over 600 million annual views and building a powerful, culturally connected digital community.

Amber led the development of several high-touch, creatively-driven productions that resulted in $15M+ in brand revenue from
2023 to 2025, combining bold storytelling with measurable ROI

Paramount / BET Networks
VP, Branded Content & Integration
2024 - Present

Paramount / BET Networks
Vice President, Digital Video Production
2020 - 2024

Freelance Executive Producer
2003 - Present

Amber has a rare combination of boundless creative energy, cultural acuity, strategic chops, goal orientation, executive maturity, and work ethic.

-Amy Barnett-DuBois, Author/ C-Suite Executive

In Real Life

In Real Life

A recognized industry voice, Amber is a Realscreen mentee, an active member of the Academy of Television Arts & Sciences, and a frequent public speaker on content strategy, engaging storytelling, and creative leadership. In 2023, she was diagnosed with stage 3 colorectal cancer. Throughout her journey, Amber has made it her mission to share her story, inspire others, and demonstrate the power found even in the most challenging situations.

Impact

“(Amber) is extremely thoughtful and professional and so I felt safe working with her and trusted she would steer me in the right direction. In addition, she is a caring and compassionate person who extends themselves above and beyond for a project. I also felt that was very unique and special. Overall I am still so thankful for what she did for me and Fair Play.”

-Eve Rodskey, New York Times Best Selling Author, “Fair Play”

“She is incredibly knowledgeable, not afraid to get her hands dirty, and extremely communicative from prep to post. She knows how to lead and manage a team and can also navigate corporate environments and clients well.”

-Nneka Enurah
Vice President of Partnerships, Mass Appeal Media, Inc.

“I found (Amber) to be a remarkably efficient development exec and showrunner, but also a bold strategist and problem solver. She’s the person you want in the room when all else has failed. She’s securely plugged into the zeitgeist of what’s trending, driving culture, and how to translate into engaging content.”

-Derrick Speight, Filmmaker/ C-Suite Executive

CONTACT

E: amberjmike@gmail.com
P: (323) 841-8041
LinkedIn · Instagram

E: amberjmike@gmail.com | P: (323) 841-8041 | linkedin · instagram

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